That's What She Said by Alex Phillips

That's What She Said by Alex Phillips

Reform hasn’t ‘peaked’. It has ‘troughed’. And why that is GOOD news for Reform

The halcyon days are gone and the party will now never win an election? The legacy media will tell you that. I think the opposite is true

Alex Phillips's avatar
Alex Phillips
Sep 07, 2026
∙ Paid

The conference has been overshadowed by all the distractions relating to foreign money.

That was by and large the repeated line throughout Reform UK conference, still being stretched out today.

Let me amend it.

We have ensured that media fabricated headlines overshadow and distract from what Reform wants to say to the public would be a far more honest statement.

Because Channel 4’s second undercover investigation into the party was seized upon by the usual cabal at the heart of Westminster reporting to tell the story they would rather tell, rather than allowing the public to make up their own minds. The campaigning media of the establishment at it again.

If the same ‘scrutiny’ (a rather generous term for entrapment) were applied to all political parties, I am sure the outcomes would be very eye opening indeed.

As some would assert, if you trawl through your partner’s phone with a view to finding something you don’t like, you will find something you don’t like.

It reminds me of Brexit. From instant economic collapse, uncontrollable super gonorrhoea, collapse of the NHS, medicine shortages, food shortages and everything else quasi-apocalyptic, the establishment did their best to sink Brexit. But ended up still losing the referendum.

The big question is whether the same is true of Reform UK.

Indeed support for Reform UK has dropped.

At its peak, Reform were commanding up to 30% of the vote, at times enough to win a majority under First Past The Post.

That has fallen between 5-7%.

Around 2-3% has lurched towards Restore. The rest has either gone back to Labour with The Burnham Bounce, and some support will have drifted back to the Conservatives.

Which leads to the follow up question of can and will this support return? And indeed, whether there is even more support to harvest.

My assessment is that, over coming months, and with a few simple strategic changes, Farage can and will harvest the wind.

This is how.

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